STEVE WATSON 2010

Virtually There
Milan 2010 Press Release

An exhibition of new designs at the 2010 SaloneSatellite during the annual Salone Internazionale del Mobile.

Virtually There is an exhibition of five new product designs that aren't really there. By utilising the possibilities afforded by 3D modeling software and 3D projection, Steve Watson presents a range of new designs that only exist in the virtual world. Rather than working, as he has previously, within the usual constraints of time, budget and manufacturing possibilities, Steve has chosen to present designs that are ready for manufacture, but are yet to exist.

In part, an exercise in ideas development, this project is also an exploration of the nature of reality for designers working in technologically advanced environments and questions the validity of making prototypes for one-off exhibitions.

On show, in 3D, are the Futur Floor Lamp, the Push chaise lounge, the BTA tap set, the Pursuit set of drinking glasses and the Viol occasional chair.

Steve Watson / Virtually There
Stand C18 / Gangway 3
SaloneSatellite
Pavilion 22 / 24
I Saloni 2010
Milan Fairgrounds, Rho Pero
14 - 19 April 2010
0930 - 1830 daily

Enquires

For general enquiries, product information, image requests and price lists, please contact:

Steve Watson
PO Box 57014
London
EC1P 1TG
t +44 (0) 7793 111 156
design@steve-watson.com
www.steve-watson.com

For press enquiries, please contact:

Duncan Riches
t. +44 (0) 208 986 6474
m. +44 (0) 7956 247 340
info@andassociate.co.uk

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Futur floor lamp
Push chaise longue
BTA tap set
Pursuit set of drinking glasses
Viol occasional chair

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